A calm Way to Use AI in Your Small Business
calm growth. clear communication.
If you’re curious about using AI in your small business but feel overwhelmed by where to start, these courses are designed to meet you exactly where you are. With three calm AI courses to choose from, each designed for a different stage of your journey, you can easily find the support that fits you best.
Foundation Course
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This is the best place to begin if you’re new to AI or feeling unsure about it.
The Foundation course gently explains what AI is, how to use it safely and clearly, and how to build a calm, supportive relationship with tools like ChatGPT.
You’ll learn how to ask for help in plain English, use AI in everyday business life, and avoid overwhelm or burnout.
Choose this course if:
You’re new to AI, feeling cautious, or want to understand it properly before applying it to your business. -
The calm AI Foundations Course is delivered as a PDF-only guide, designed to be simple, accessible and easy to return to.
Once you make your purchase using the button below, you’ll receive immediate access to a downloadable PDF that you can read online, save to your device, or print and work through at your own pace.
There are:
No videos to keep up with
No logins to manage
No deadlines or schedules
Just one clear, thoughtfully written guide you can dip into whenever you’re ready.
How to use it
The PDF is designed to feel more like a workbook than a textbook.
You can:
read it from start to finish
work through one section at a time
highlight, annotate or make notes
return to key pages whenever you need a reminder
It’s ideal if you prefer learning quietly, offline, or in short, gentle sessions.
What you’ll need
A device to open a PDF (phone, tablet or computer)
Optional: a printer if you like working on paper
That’s it.
A calm place to begin
The Foundation Course is designed to:
remove fear or confusion around AI
explain things in plain English
help you feel confident before moving on to deeper, practical use
It’s the perfect starting point if you’re curious about AI but want a low-pressure introduction before exploring the Retail or Service courses.
calm AI for Retail Businesses
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More advanced and in-depth than the Foundation Course, this practical, retail-focused programme is designed specifically for independent shop owners, whether you run a bricks-and-mortar store, an online shop, or a gentle mix of both.
It shows you how to use AI as a quiet support tool within your retail business, helping you think more clearly, support sales without sounding salesy, communicate with greater confidence, and make everyday decisions feel lighter and more manageable.
There’s no tech jargon.
No pressure to post more or sell harder.
Just calm, practical guidance designed for real retail life. -
You’ll learn how to use AI to support the parts of retail that matter most, including:
Encouraging more customers into your shop or onto your website
Writing marketing copy that feels natural, human and on-brand
Creating product descriptions and website copy that help customers buy with confidence
Planning launches and promotions without overwhelm
Thinking more clearly about stock, pricing and ranges
Reducing decision fatigue so running your business feels more sustainable
The focus isn’t on pushing sales, it’s on clarity.
When your message is clear, sales follow naturally. -
calm AI uses a small number of simple, accessible tools, including ChatGPT, Canva, and everyday document tools, shown through real, step-by-step retail examples.
You will receive an online log-in to all course content that is a mix of video practicals and downloadable PDF’s.
Every topic is demonstrated with both in-store and online applications, so you can adapt what you learn to your own business model.
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calm AI is for independent retailers who:
are creative first, not tech-led
feel overwhelmed by marketing and admin
want to communicate more clearly without sounding salesy
want retail to feel calmer, more organised and more enjoyable
A calmer way to support sales
This course doesn’t teach tactics or hype.
It teaches you how to explain what you sell, stay consistent in your messaging, and remove friction from the buying process, all of which quietly support sales while staying true to your brand voice.Take what helps.
Leave what doesn’t.
Come back when you need it.calm AI is designed to support your way of running a retail business, not replace it.
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This course is hosted on Podia, a simple, easy-to-use online learning platform.
Once you enrol, you’ll have immediate access to all course materials, which you can work through at your own pace.
The course is delivered through a gentle mix of short video lessons and printable PDF downloads:
Video lessons. I’ll guide you through each topic step by step, with real, on-screen examples
PDF workbooks and guides allow you to reflect, take notes, and apply what you’ve learned in your own time
You can:
watch the videos whenever it suits you
download and print the PDFs if you prefer to work offline
revisit lessons as often as you like
There are no deadlines, no pressure, and no expectation to keep up with anyone else.
What you’ll need
An internet connection
A device to watch videos (phone, tablet or laptop)
Access to the course platform via Podia
That’s it.
A calm learning experience
The course is designed to feel:
clear
supportive
flexible
and easy to return to
You’re free to move slowly, skip ahead, or pause whenever you need.
calm AI for Service-Based Businesses
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calm AI for Service Businesses is a practical course created for independent service providers, coaches, consultants, therapists, creatives, freelancers and small studio owners, who want support using AI without pressure, noise or hype.
Whether you work 1:1, offer packages, run sessions, programmes or digital services, this course shows you how to use AI as a quiet support tool in your business, helping you think more clearly, communicate with confidence, and make everyday decisions feel lighter and more manageable.
No tech jargon.
No complicated systems.
Just calm, practical help designed for real working lives. -
This course focuses on the areas that matter most in service-based businesses, including how to use AI to:
Clarify and communicate what you offer, so clients understand it easily
Write website and service descriptions that feel clear, human and on-brand
Create marketing copy for emails, launches and promotions without burnout
Support sales without sounding pushy or salesy
Plan launches, client work and content more calmly
Reduce decision fatigue and mental load in day-to-day business life
The goal isn’t to do more, it’s to feel clearer. Clarity builds confidence, and confidence supports sales naturally.
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calm AI uses a small number of simple, accessible tools, shown through real, step-by-step service-business examples.
You’ll mainly use:
ChatGPT as a calm thinking partner for writing, planning and decision-making
Canva to place copy into simple marketing materials
Everyday document tools (such as Google Docs) to organise ideas, drafts and workflows
Everything is demonstrated slowly and clearly, with no expectation of “perfect prompts” or technical knowledge.
Each lesson focuses on how you think, not just what you produce, so the skills stay useful long after the course ends.
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This course is for service-based business owners who:
Are creative, intuitive or people-focused
Feel overwhelmed by marketing, messaging or decision-making
Want help writing about their work without losing their voice
Don’t want to feel pressured into constant selling or posting
Want business to feel calmer, clearer and more sustainable
You don’t need to be tech-confident.
You don’t need to use everything.
You just need curiosity and a willingness to try things gently. -
This course doesn’t teach tactics, scripts or persuasion techniques.
Instead, it helps you:
explain your services more clearly
communicate your value with confidence
remove confusion from the buying process
stay consistent in how you talk about your work
When clients understand what you offer and feel aligned with it, choosing to work with you becomes easier, and sales follow without pressure.
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This course is hosted on Podia, a simple, easy-to-use online learning platform.
Once you enrol, you’ll have immediate access to all course materials, which you can work through at your own pace.
The course is delivered through a gentle mix of short video lessons and printable PDF downloads:
Video lessons. I’ll guide you through each topic step by step, with real, on-screen examples
PDF workbooks and guides allow you to reflect, take notes, and apply what you’ve learned in your own time
You can:
watch the videos whenever it suits you
download and print the PDFs if you prefer to work offline
revisit lessons as often as you like
There are no deadlines, no pressure, and no expectation to keep up with anyone else.
What you’ll need
An internet connection
A device to watch videos (phone, tablet or laptop)
Access to the course platform via Podia
That’s it.
A calm learning experience
The course is designed to feel:
clear
supportive
flexible
and easy to return to
You’re free to move slowly, skip ahead, or pause whenever you need.
“I was skeptical about AI, but the Foundation Course reframed it completely. It now feels like a quiet assistant in the background rather than something I have to keep up with. Using the calm AI courses was actually easier than I thought and more effective that I could have hoped.”
— SAMANTHA, calm AI Foundation Course
