Making AI feel clear, calm and genuinely useful for small businesses

calm growth. clear communication.

If you’re curious about using AI in your small business but don’t want more noise, pressure or jargon, these courses are designed to meet you exactly where you are.

calm AI offers three thoughtfully structured courses, from building confidence with the basics, to using AI practically in retail or service-based businesses.

Each course focuses on real-world application, not theory, helping you think more clearly, communicate more confidently, and use AI as a support tool in your business.

You can start gently, go deeper when you’re ready, and choose the path that fits the way you work.

Foundation Course

  • A clear, practical introduction to ChatGPT for small business owners

    You don’t need many AI tools to see real results. A small, carefully chosen core is enough, with ChatGPT at the top of the list.

    When it’s deeply understood rather than casually used, it becomes a powerful partner for thinking clearly, planning well, communicating effectively, and making confident decisions.

    This Foundation Course is designed to give you a clear, grounded understanding of ChatGPT, what it is, how it works, and how it can be used intentionally within a small business.

    Once you understand how one powerful platform works, everything else becomes easier to navigate.

    You’ll also be guided through simple, practical ways to start using ChatGPT, so you leave this course having actually used it for your business, not just learned about it.

    Delivered as one beautifully designed PDF, so you can move through the course at your own pace, print it if helpful, and return to it again and again.

    Designed to be completed in around 1-2 hours, with space to explore at your own pace.

    Special January Launch Price: $19 (approximately £15 GBP, converted at checkout)

    • What ChatGPT actually is (and what it isn’t), explained in plain English

    • How ChatGPT works with language, patterns and probability

    • How ChatGPT responds to clarity, not confidence or technical skill

    • Where ChatGPT fits in a small business, and where it doesn’t

    • Which AI platforms (other than ChatGPT) matter, and which ones you can safely ignore

    • How to use ChatGPT as a thinking and writing support tool without overwhelm

  • This course is for small business owners who:

    • Feel curious about AI but want a clear, grounded explanation

    • Want to understand ChatGPT properly before using it in their business

    • Prefer clarity over complexity

    • Don’t want to learn lots of tools, just the right ones

    • Want to use AI thoughtfully, without losing their voice or values

    No prior experience with ChatGPT is needed. A bonus beginner module is included for anyone completely new to the platform.

    The calm AI Foundation Course gives you understanding and confidence. It’s the starting point for calm AI’s more practical courses, where ChatGPT is applied directly to retail and service-based businesses.

Foundation Course
US$19.00 US$29.00

January Launch Price: $19 (approximately £15 GBP, converted at checkout)


To celebrate the launch of calm AI this course is available at a special January price of $19. (From February, the standard price will be $29).

calm AI for Retail Businesses

  • More advanced and in-depth than the Foundation Course, this practical, retail-focused programme is designed specifically for independent shop owners, including coffee shops, and hospitality-led spaces.

    Through guided examples and real retail scenarios, you’ll learn how to use AI tools in the day-to-day running of your shop, both in-store and online.

    calm AI for Retail shows you how to use AI as a thoughtful support tool within your retail business, helping you make clearer decisions, organise and plan logistical tasks better, communicate your brand with confidence, and support sales in a way that feels natural, human and aligned with your brand.

    You’ll work practically with:

    • ChatGPT for writing, planning and retail decision-making

    • Canva for turning copy into usable marketing and in-store assets

    • DALL·E for generating visual ideas and creative inspiration

    No technical knowledge is required, everything is demonstrated step by step, with a focus on clarity rather than complexity.

  • You’ll learn how to use AI to support the parts of retail that matter most, including:

    • Encouraging more customers into your shop or onto your website

    • Writing marketing copy that feels natural, human and on-brand

    • Creating product descriptions and website copy that help customers buy with confidence

    • Planning launches and promotions without overwhelm

    • Being more strategic about stock, pricing and ranges

    • Reducing decision fatigue so running your business feels more sustainable

    When your message is clear, sales follow naturally. The focus is on clarity to generate sales.

  • You will receive an online log-in to all course content that is a mix of video practicals and downloadable PDF’s.

    Every topic is demonstrated with both in-store and online applications, so you can adapt what you learn to your own business model.

  • calm AI is for independent retailers who:

    • feel overwhelmed by marketing and admin

    • want to communicate more clearly without sounding salesy

    • want retail to feel calmer, more organised and more enjoyable

    • ready to scale up their brand

    • want practical help with things like stock organisation and copy writing.

    This course doesn’t teach tactics or hype. It teaches you how to explain what you sell, stay consistent in your messaging, and remove friction from the buying process, all of which support sales while staying true to your brand voice.

    Take what helps.
    Leave what doesn’t.
    Come back when you need it.

    calm AI is designed to support your way of running a retail business, not replace it.

calm AI for Service-Based Businesses

  • calm AI for Service Businesses is a practical course created for independent service providers, coaches, consultants, therapists, creatives, freelancers and even podcasters, who want support using AI without pressure, noise or hype.

    Whether you work 1:1, offer packages, run sessions, programmes or digital services, this course shows you how to use AI as a support tool in your business, helping you think more clearly, communicate with confidence, and make everyday decisions feel lighter and more manageable.

    This course focuses on a small number of accessible, everyday tools, shown through real service-based examples:

    • ChatGPT for thinking, writing, planning and decision-making

    • Canva for placing copy into simple marketing materials

    • DALL·E for visual inspiration and creative exploration

    Everything is demonstrated calmly and step by step, no tech confidence required.

  • When clients understand what you offer and feel aligned with it, choosing to work with you becomes easier, and sales follow without pressure. This course focuses on the areas that matter most in service-based businesses, including how to use AI to:

    • Clarify and communicate what you offer, so clients understand it easily

    • Write website and service descriptions that feel clear, human and on-brand

    • Create marketing copy for emails, launches and promotions

    • Support sales without sounding pushy or salesy

    • Plan launches, client work and content more calmly

    • Reduce decision fatigue and mental load in day-to-day business life

    Clarity builds confidence, and confidence supports sales naturally.

  • calm AI for Service-Based Businesses uses a small number of simple, accessible tools, shown through real, step-by-step service-business examples.

    You’ll mainly use:

    • ChatGPT as a calm thinking partner for writing, planning and decision-making

    • Canva to place copy into simple marketing materials

    • Everyday document tools (such as Google Docs) to organise ideas, drafts and workflows

    Everything is demonstrated slowly and clearly, with no expectation of “perfect prompts” or technical knowledge.

  • This course is for people who:

    • Run a service-based business and do a lot of thinking, explaining and communicating

    • Feel overwhelmed by marketing, messaging or decision-making

    • Want help writing about their work without losing their voice

    • Don’t want to feel pressured into constant selling or posting

    • Want business to feel calmer, clearer and more sustainable

    You don’t need to use everything you learn on this course. You just need support that fits your way of doing business.

“I was skeptical about AI, but the Foundation Course reframed it completely. It now feels like a quiet assistant in the background rather than something I have to keep up with. Using the calm AI courses was actually easier than I thought and more effective that I could have hoped.”

— SAMANTHA, calm AI Foundation Course