Practical AI help for small business owners who want less overwhelm
AI made calmer, clearer & more human
The calm AI Way
Calm growth. Clear communication.
Running a small business already asks a lot of you, your time, your energy, your attention, and your emotional bandwidth.
calm AI exists to make AI feel supportive, steady, and genuinely useful, rather than overwhelming or intimidating. I help small business owners use simple, practical AI tools in a way that reduces mental load, saves time, and brings a little breathing space back into the working day.
This isn’t about chasing trends, automating everything, or pushing productivity at all costs. It’s about using AI thoughtfully, to help you find the right words, make clearer decisions, and communicate in a way that naturally supports your business and sales, with more ease and confidence.
There’s no tech jargon, no pressure to “do more,” and no expectation that you change how you work. Just calm, human guidance that fits around real life, and supports the kind of business you actually want to run.
Meet the Founder
Hello, I’m Alice. I’m a creative small business owner, course creator and lifelong problem-solver! I know first-hand how overwhelming running a business can feel, especially when technology starts shouting louder than you can think.
I’ve built and run multiple small businesses over the years, from bricks-and-mortar retail stores, online goods store, to a coworking space and natural home fragrance brand, all whilst navigating the unpredictable nature of parenting, perimenopause, and a neurodiverse brain that craves clarity within the chaos.
I’m not a tech bro, and I’m not here to tell you to “scale fast” or automate your soul away.
calm AI exists because I saw too many brilliant creative minds (mostly women) feeling intimidated, behind, or simply overwhelmed by AI, when it could actually make their working lives so much simpler. And yes, help improve your sales intentions too.
I teach AI in a way that is:
practical, not performative
calm, not overwhelming
ethical and human-centred
realistic for small businesses
made simple and easy to understand for busy, creative, easily-overstimulated minds
No jargon. No pressure. No endless tools you don’t need.
calm AI courses and consultancy are designed with neurodiverse learners in mind, clear, easy to follow structure, gentle pacing, visually calm materials, and the freedom to learn in your own way, at your own speed.
My aim is simple: to help small business owners use AI as a quiet support system, not another thing to overwhelm their already busy lives and nervous systems!
If you want less noise, fewer tabs open, and more confidence in how you run your business, you’re in the right place.